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COUNTY OF SAN DIEGO
project type
Iconography
Created as subcontractor freelancer for Studio L. Project; icons for a report called Housing
Blueprint for the County of San Diego.
DATE
June 2024
BRIEF
The report addresses the housing crisis in San Diego. Icons needed to represent the 5 “P’s” for a Solution Framework proposed: ‘Promote’, ‘Produce’, ‘Preserve’, ‘Prevent’, ‘Protect’. Needed to create clear symbols as well to be harmonious with the colorful palette chosen by the client.
SKETCHES
I created iterations of the logo with the feedback of the Creative Director to develop unique, engaging icons used throughout the report.
ICON DESIGN
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