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critterly

project type 
Pet Retail App | UX/UI | Branding Identity
DATE
Fall 2024
A pet retail app developed for the UX/UI class at San Diego State University as a collaborative project.

ROLES

Christina Verana (UX/UI, Graphics, Illustrations/Animations, Research)

Abi Loughlin (UX/UI, Research)

 

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BRIEF
Critterly is an inclusive app designed for pets of all shapes and sizes, offering more than just products—it’s a holistic solution for pet owners. 

The app features Tiki the Parrot, an A.I. chatbot that helps users find the perfect products, alongside live support from Critterly staff and direct access to veterinarians for emergencies or questions. 

Users can enjoy an app-exclusive rewards program, earn discounts by reviewing products, and explore a library of How-To videos packed with pet care tips. 
Critterly makes caring for your furry, scaly, or feathered friends easier, smarter, and more rewarding!
PHASE 1: USER RESEARCH/COMPETITOR USER FLOW & ANALYSIS
Challenges

Our initial survey of 4 users gave us little information due to there being a large gap in the market for a popular pet retail app that was used. We could not find a user who used our competitor app Chewy. There is a large gap in the market for a popular/competitive pet retail app. This information was from 4 users (mid 20s - 30s). 

We conducted a second, more robust round of data collection by surveying 20+ people who were pet owners specifically. 

Second Survey

We included 3 segments of questions (1. demographics, 2. primary competitor, Chewy App 3. secondary competitor, Target). 

We included a secondary competitor because of the very little use of the Chewy App, despite it being the most popular among pet-specific retail apps, with 100k downloads on Android and 200k downloads on iOS. 

We used Target as it’s one of the most dominant retail apps on the market (~300k downloads on Androids and 5.8 million downloads on iOS)
ORGANIZING DATA - PERSONAS
MINA
EZRA
THOMAS
JANET
Through our research via surveys of relevant users and analyzing competitors such as Chewy, we developed personas to aggregate the data into users to base our app on with a focus on their needs and pain points. 
PHASE 2: USER FLOW AND WIREFRAMES
We created an initial userflow based on our Personas, data from the surveys, and competitor analysis to create an app that corrected the pitfalls of other apps and focused on the needs of the users.
PHASE 3: PROTOTYPE / INTERFACE MOODBOARD
MOODBOARD
After an initial prototype testing, we developed the look and feel of the app. We opted for a colorful style in contrast to the heavily monotone/generic look of pet retail apps to convey the warmth and fun of the brand.
PHASE 4/5: FINAL PROTOTYPE AND MOCKUPS
Expand to try Prototype
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